Staceage

Stacey Sheron in her new showroom. Settee fabric,  Marsalla, BAB9. Price upon request. A sample of Sheron's fabric and her range of style: Chair upholstery, metallic leather hide in Argento; Spit shine, Bling.

Who: Stacey Sheron, a fourth-generation fabric industry giant, brings her custom creations to her hometown.

The Store: Inside the spaceship-like showroom are brightly woven fabrics covering custom furniture finished with Sheron's signature “spit shine” finish, which includes 40 colors concocted by Sheron herself. The funky designs fill in the mod, white-lacquered showroom at the back of Lewis & Sheron on Huff Road. Conceived more than five years ago, Staceage has been kept top secret, just as Sheron had hoped—so well, in fact, that people who received invitations to the grand opening gala weren't exactly sure what they had been invited to.

The Style: Though this is her first effort at launching her own lines and store, don't underestimate Sheron and the vision she has for her brand. “I definitely think that design and your home should make you happy, and I think [the store] is capable of doing that,” she says. Inspired by every era in history, and the future, she wants her customers to feel glamorous with her custom creations, hence her tagline, Live Famously. Sheron doesn't just create fabrics; she designs furniture (each one plaqued and numbered), rugs and wallpaper. Her goal is to make something new every day. “I believe that this store is an organic life form, and I'm going to nurture it and see what it wants to become,” says Sheron. “I just want to create opportunities for me to create.”

Why the Westside: It was a natural move to start (literally) within the family business, but it was the boom of development in that area that sealed the deal for Sheron. “It's so exciting for me, as someone who was born in this city, to see what's happening over here,” she says. “And I hope I can be a part of its continued growth.”

Where: 912 Huff Road, (404) 350-3233, staceage.com.